This involves translating plain text without focusing on the formatting, using the most recognised tools available on the market, always bearing in mind that linguists only translate into their mother tongue as a golden rule, otherwise the result will never be completely credible or professional.
This intricate task is not just about translating a text but also adapting the message it contains to the target audience. This subtle exercise is part of a marketing process, for example to run an international advertising campaign. The text is usually very short —a company slogan or a catchphrase. In any case, it requires not only a lot of creativity but also the ability to transpose cultural references and idiomatic expressions from the source text in the translated copy. Each translated word must be weighed up and thought through to take account of the type of readers at whom the text is aimed and the key ideas that the company is trying to convey.
This service is about translating the entire content of websites to produce coherent versions in other languages. Depending on factors such as the number and length of pages to translate, the coding used and any incidences of graphic elements containing text, this service sometimes requires thorough, technical analysis before translation can begin.
Audiovisual translation covers both subtitle translation and dubbing scripts, each with its own specific requirements—requirements we know well through years of hands-on experience. When translating for subtitles, every word matters. The text must remain concise to comply with character-per-second limitations and ensure a comfortable viewing experience, while also reflecting the tone and style expected by the client and their audience. Dubbing presents a different challenge. The translated script must fit naturally within the available speaking time, allowing the voice artist to deliver the dialogue smoothly and convincingly. This calls for carefully chosen wording, clear sentence structures and natural phrasing that supports a fluid performance without compromising the meaning, nuance or impact of the original message.
We check that translated texts are free of errors in terms of spelling, grammar, syntax and style, also ensuring that nothing has been omitted from or added to the source text. Finally, we check that the translation makes sense and contains no sentences which are out of context, undoubtedly one of the most important steps in the process.
The aim of this process is to check the formatting of translated documents which are already considered to be linguistically sound. This means ensuring that the page layout is identical to the original and checking punctuation, accuracy of any figures, page order and hyperlinks.
This service involves creating, reviewing and adding to glossaries of various formats. We use a variety of tools including Multiterm, Winalign, Trados Workbench, Excel and Word.
Multilingual SEO goes far beyond simply translating keywords. It begins with a detailed analysis of every page on your website to identify the terms and expressions that best reflect your content and are most relevant to your industry. Based on this analysis, we first provide an extensive list of keyword suggestions before refining the selection to focus on the highest-potential search terms—the words and phrases your target audience is most likely to enter into search engines in their own language. By combining linguistic expertise with SEO best practices, we help your multilingual content become more visible to international audiences, increasing its chances of ranking prominently in search results and attracting qualified visitors who are looking for exactly what you offer.
